10 prompts
The prompts I run every week.
Sorted by the job they do. Each one comes from real work, cleaned up so you can use it today. They work in any AI tool. Copy, paste, run.
Resources
Lead the AI work.
Here are the tools.
24 free prompts, protocols, and AI worker blueprints for marketing managers. Every one comes from real work, cleaned up so your team can use it today. No email required and nothing to install.
Last updated August 15, 2026.
Start here
Three kinds of thing.
A prompt does one job once. A protocol is the rule your team follows every time. A blueprint is a job description for an AI worker. Most teams start with prompts and get stuck, because a prompt only helps when someone remembers to use it.
9 protocols
The rules that keep AI work honest.
Short operating rules you can hand a teammate. Each one names what to check, who owns the call, and when to stop. Print them or paste them into your team wiki.
5 blueprints
Job descriptions for AI workers.
How I set up an AI worker so a team can trust it. Each blueprint names the one job, the guardrails, what a human still checks, and how you know it worked.
Common questions
What people ask before they use this.
- What is in these resources?
- 10 prompts you can paste into any AI tool, 9 protocols that set the rules your team follows, and 5 blueprints that set up an AI worker for one job. Everything is free and nothing asks for an email.
- What is the difference between a prompt, a protocol, and a blueprint?
- A prompt does one job once, when you remember to use it. A protocol is a short rule your team follows every time, with no AI required. A blueprint is a job description for an AI worker, including the guardrails and the human who still owns the decision.
- Do I need to be technical to use any of this?
- No. Everything here works in a normal chat window. Nothing asks you to install anything or write code.
- How do I stop AI content from sounding like AI?
- Cut dashes and stock business words, remove the not-X-but-Y sentence pattern, and write at a grade three to five reading level. The AI slop scorecard in the protocols lists the exact tells to search for.
- How do I keep AI from inventing facts in marketing copy?
- Give every public claim a source, an owner, and a verified date, and delete any claim with an empty source. The claim register protocol is that discipline written as a template you can copy.
- Which AI model should do which job?
- Route the step, not the person. Ambiguous strategy goes to your most capable model, bounded work with a right answer goes to a builder, high volume low judgment work goes to your cheapest capable option, review goes to a model that did not write the draft, and publishing stays with a human.
Where this comes from
I run my companies this way.
Everything here is pulled from systems I use to run my own work, then stripped of anything specific to my business so your team can use it. If something does not survive real use, it does not go on this page.
Every week
The ZA Growth Letters.
One practical guide a week for marketing managers who want to lead AI work their teams trust.
Read the letters